Meet the Team
Ian Jordaan
Ian had 25 years of experience in the bicycle industry. He started Baroudeur in 2019. The company became very successful with… sales. Baroudeur was his ‘Brain Child’. Unfortunately, Ian passed away in 2022. The family decided to relaunch Baroudeur in 2024.
Michelle Jordaan
Michelle has been part of Baroudeur from the beginning and is responsible for all things finance.
Wilfrid Wright
Wilfrid became part of the Baroudeur family in 2023. He has extensive enginering,technical and mechanical expertise. Currently, he and Michelle are co-owners of Baroudeur. Wilfrid is the technical, marketing and sales driver of Baroudeur.